Bachan’s Japanese barbecue sauce just hit $100 million in annual revenue; but should cities celebrate this foodie success story or question what’s inside the bottle?
Bachan’s rise mirrors a familiar narrative: commercialized sauces promoted as artisanal, yet highly processed and packaged.
Cities need to decide: will you blindly celebrate any culinary business success, or hold food entrepreneurs accountable for true quality and health impacts? Economic gains shouldn’t outweigh nutritional integrity.